Marketing 11, go over pages 180-188  in the textbook on utility

Next complete the following assignment

Marketing 12.  

 

Now that you have chosen a method of distribution, it is time to look at specific countries.  You are to choose 5 countries that you are to focus your distribution in.  You may choose to have a base country on several different continents or just focus on one or two continents.  What you need to do is decide what countries will best suit your target market.  You need to include several Statistical Reasons for the countries you have chosen.  Use this LINK for the statistics. 

Nov 14

Commercial Day

Marketing 11

Today there will be some reading and questions.

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.

1. Define Product mapping in your own words.

2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/low fat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was.

Marketing 12.  

Please read 326 to 329

Answer questions 2a and 3a and hand in

Next, for your project, explain what distribution channels you will use to distribute your goods.  

Marketing 11

Today you will read an article on Xbox One and PS4.

Here is the LINK

Questions
1. How are Microsoft and Sony trying to differentiate their consoles? In other words what is there USP Unique Selling Proposition.

2. Why are they launching the consoles when they are?

3. Which console will be more successful?  Why?


Marketing 12

Present commercials

Work on projects

Nov 12

Commercial day  

Marketing 11

Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.
http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time


1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?

Remember you must choose 3 products.

Marketing 12

By the end of class, you should have your slogan and logo ready to go.

Today you are going to look at price.  You will need to look at your competition to determine the best price point for your product(s). Include some samples and a reasoning for the price points

Commercial Day

Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions. 

LINK


1. What is a concept car and why are they made?

2. You are now to pick 3 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful with reasons.

 Marketing 12

Branding and Packaging

Today you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies.  We will look at some campaigns to help you with ideas today.

Marketing 11

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

Quiz tomorrow

Marketing 12

Branding and Packaging

Today you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies. 

You are Presenting your Ads on Wednesday

Oct 3/Nov 1

Marketing 11

Please  answer this question in paragraph form. How does product placement and branding affect the movie industry and society as a whole?  Is it a good thing?  Bad thing? Does it have an impact?  Are people aware?

Marketing 12

INVENTORY!!


Given that only 4 companies control the advertising for over 75% of all product placement, does that give them too much influence or power?  Why or why not?  Use examples.