Marketing 11

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

Quiz tomorrow

Marketing 12

Branding and Packaging

Today you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies. 

You are Presenting your Ads on Wednesday