Commercial Day

Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions. 

LINK


1. What is a concept car and why are they made?

2. You are now to pick 3 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful with reasons.

 Marketing 12

Branding and Packaging

Today you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies.  We will look at some campaigns to help you with ideas today.