Sept 30

Marketing 11

Notes

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Marketing 12. 

As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing because it helps create word of mouth. This is key because it is a cost effective way to market. 

Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.

Marketing 11

Review Game

Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Marketing 12

You are to create a research report/paper/powerpoint on how Tim Hortons has increased its market share through altering/increasing their menu.

The report should include main changes or campaigns such as when Tim's started to sell lunch foods to capture lunch goers, breakfast foods, and soon to be dinner foods. Remember, you can increase market share by increasing the whole size of the market, or stealing it from your competitors. How has Tim's done this.

Out of 20. Due on Monday.

Sept 25

Marketing 11

Notes

Talk on Push and Pull

Review.

Next,

Read and discuss pg 18 on Non Profit and Not for Profit Companies.

Finish the assignment from yesterday and hand it in.

NEXT Please go to the following link and complete ONLY QUESTION 4 on the assignment.
Assignment


Marketing 12




Next please answer these questions and email them to me. 

1. What are mutual funds?
2. What are the TSX, Dow Jones, NASDAQ?
3. What is a bear market? What is a bull market?

Sept 24

Commercial Day

CHAPTER 1 Test MONDAY!

Talk on Slogans and Jingles

Next, go to the following link and complete the activity. The person that presents the best slogan or jingle will win a prize.

http://www.worldofmarketing.nelson.com/studactivities_ch03_01.html

 
Marketing 12

Talk on Hyper Marketing and Hyper-local Marketing. 

Questions

1. What is Hyper Marketing and Hyper-Local-Marketing?
2. What do Google, Facebook, Tumbler etc have that is truly valuable?
3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?)
http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html 
4. How is Twitter used for Hyper and Hyper local marketing. 
5. What are your feelings about companies keeping and selling  information about you and your selling habits

Sept 18 and 19

Commercial Day

Marketing 11

Push and Pull Stratagies, and Marketing Focus.

Review

First, complete questions 1,2,7,8 page 32 and 33

next,move onto the practice quiz below.

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services (Raw materials, consumer good, finished good etc) NOTES

Supply and Demand NOTES

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them)

4 P's

Push and Pull strategies

Next we will watch the 'Story of stuff'. Then answer the questions. 
The film shows problems with our current consumer culture but also points out some key marketing terms.

1. What is planned obsolescence?
2. What is perceived obsolescence?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing opportunities are being created by the Green Revolution for existing businesses, new businesses, and marketers. Feel free to use the internet as a resource.

Marketing 12 questions. 

1. What is an externality. 
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making their production more environmentally friendly) if it affected their short term profits.

Finish Store Setup.   

Sept 17

Commercial Day


Marketing 11

Choose TWO successful AND TWO unsuccessful icons and answer the following questions for each.

1. Describe the product/brand the icon represents
2. Why do you think marketers used this icon?
3. Why do you think it was a success/failure?
4. When did the campaign start and how long did it last?
5. Include a picture of the Icon

LINK to help

Marketing 12

Present  Target Market Presentations

Talk on short selling stocks

1. What is guerrilla marketing?

2. Give three examples of Guerrilla Marketing?

3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.

guerrilla marketing gone wrong.

http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html

Sept 16

Sorry for being away today.  I'll be back tomorrow

Marketing 11 

Finish any missed work.

Start by watching the following link. The presenter is an expert, world renowned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment.

1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much was Arby's going to spend on their oven mitt campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Marketing 12today we are going to take a look at 'Mobile Marketing'.

Use the following link to answer the following questions.

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can). 

Sept 13

Marketing 11

Talk on Supply and Demand

Play Lemonade World

Presentations by Marketing 12 students.  

 Marketing 12 

Today we will work in the store and present your target market presentations.

To do in the store:

Finish Cleaning
Stock goods
Create a Price chart
Create a paper tally scheet
TAKE inventory with a new system 

Sept 12

Commercial Day

Marketing 11
Notes  on product life cycles Discussion on 'Fads'

Activity: Answer the following questions after reading about Pet Rocks

Readhttp://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

 

Marketing 12

Today we are going to start a new 'project' that will last the whole semester.

To start, please go to the following link and create an account for yourself.

http://www.investopedia.com

Next work on these questions. 
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?

 

Then we will work on the  school store. 

 

 

Sept 10

Commercial Day

Marketing 11 and 12

Time to work on projects. 

Mon Sept 9

Marketing 11 

Customer/Consumer Research Project!

Congratulations, after receiving an outstanding recommendation from Mr. Southwell, Hurtsville Marketing Inc. has hired you as the new Department Head of the Market Research Division.

                           

Hurtsville Marketing Inc is looking at introducing some new products into the Newton area of Surrey, specifically at Frank Hurt Secondary. 

Your Task: It is your job to come up with either a new or existing product or service that the students ages 13-18 would be interested in.  You must then make a list of at least five survey questions, multiple choice or yes no type questions are best.  You must then ask at least 30 people the questions and record them in chart form.  It is best if you ask a variety of different students, from different grades, classes, of different genders etc.  (half of them may be from your department {class} but the rest must be from different classes.)  Once we have your info, the whole department will look at your results to decide whether or not they agree with your findings.      

     

Corporate Resources: There are 4 different sample charts located on the Frank Hurt Shared Drive: Go into the Frank Hurt Shared Drive, Classes, Mr.Southwell, Consumer Customer Sample Charts.   (Always, sometimes, never #1 is my suggested format but you’re the Boss!)

Once you have completed your survey, you are to present your findings using at least one GRAPH (Pie, Bar, Line etc.).  You will present your findings on a small poster to be displayed to the rest of the employees in the boardroom (classroom).  Include in your poster a clear and concise summary of what you have found out from your survey.  Your findings will be discussed at a group meeting with all staff.      

     

NOTE:  If you wish, you may choose to center your survey on a product that you think will sell well in our store.  You can then use this survey as a foundation to build future projects on.  (5 marketing points)

Good-Luck, you come highly recommended.  Now, let’s see what you can do!!

 

Out of: 40 Marks

Due Date: Friday

Marketing 12 

Finish your Target Market Presentations and work on the school store. 

Sept 6

Marketing 11

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish Non-Profit activity from yesterday, DUE TODAY!

Next, please finish the assignment below

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Marketing 12 

New Project.  

Target Market Presentation

You and your team.  (up to groups of three) are to create a presentation where you demonstrate the idea of Target Market.  It could be like a quiz show or just a presentation.  It can be a video or an interactive website.  Your goal is to show that you understand what target markets are and that different products may have different targets AND to teach it to the Marketing 11's 

It is out of 25 and 5 marks will come from the Marketing 11's.  We will be presenting these on Wednesday!!!

Sept 5

Commercial Day

Powerpoint and Notes on business basics

Marketing 11
Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

First, please complete the following quiz so I can get a feel for what you already know about business. QUIZ 

Activity, read pgs 2 and 3 on Jones soda. When you are finished, go to their websitehttp://www.jonessoda.com/ and then go to "http://www.pepsi.com" You are to then create a chart comparing the two websites highlighting the strengths weaknesses of each. This will be out of 10 marks so make sure that you come up with more than on when you have finished.

Marketing 12

Go to the following link and cut and paste 3 ads that match each of the five Goals of Advertising Pg. 339-343 in your textbook, include a brief explanation as to how each ad fits with the goals of advertising. This will mean that you have to find 15 ads in total. This will be tricky for some goals so you may have to search a bit. Please e-mail me your work.

http://www.vintageadbrowser.com/

Sept 4

Welcome to Marketing!

For most classes, we will be doing a lesson as a class and then you will find further instructions here.  Remember that there are 2 classes so Marketing 11's do the work for them and Marketing 12 do the work for them.  Today you will receive your course outlines and go over course expectations. Including expectations for the school store

Marketing  11

Marketing is all about making an impact and getting people to remember. For todays class, you are to write about 3 to 5 advertisements or sales pitches where someone was successful in making an impact on you.  It may have been a positive impact or negative.  If it was an advertisement, please include the ad.  If not, please describe it.  Describe in detail how it made an impact on you.  In the end, try to explain in ONE word, how the ad (sales pitch etc) was able to impact you.

So, 3-5 ads that impacted you
Descriptions of the ads or the ads themselves
Descriptions of how they impacted you
One word that describes how it impacted you

When you are done, please email it to me with the title First Assignment and YOUR Name in the title.
eg. "First Assignment, John"

Marketing 12



This year, we are taking over the management of the school store.  It will be your team that will get the chance to rebrand the store and be in charge of the day to day marketing, merchandising and the long term image of the business. 


Today's Assignment. 

Hopefully you haven't forgot everything you learned in marketing in the past.  It is time to refresh your memory.  You are to go on-line and find Four  advertisements.  They may be ones that we watched in Marketing 11 and that you remember.   Once you have your ad (please either copy the link), determine the target market (be specific).  what strategies are used in the ad, and what are some strengths and weaknesses of the ad.   When you finish, please e-mail your work to me.  We may use them in upcoming classes.  Please always put your name in the subject line.  eg.  "John, ad review".

***Remember to check the website if you are ever late or away.****