Marketing 11
Finish any missed work.
Start by watching the following link. The presenter is an expert, world renowned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment.
1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much was Arby's going to spend on their oven mitt campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?
2. How much was Arby's going to spend on their oven mitt campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?
Marketing 12today we are going to take a look at 'Mobile Marketing'.
Use the following link to answer the following questions.
1. What is mobile marketing?
2. How is mobile marketing involved with video games?
Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing
3. Why us it important to continue to spend money on marketing even during a recession.
4. Why is mobile marketing said to be a good way of advertising during a recession?
Use the following link for question 5
5. How has mobile marketing evolved and changed?
6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?
7. Find 2 example of mobile marketing and explain them (include pictures if you can).
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