Marketing 11
Push and Pull Stratagies, and Marketing Focus.
Review
First, complete questions 1,2,7,8 page 32 and 33
next,move onto the practice quiz below.
Here is a list of the major topics on the test.
Marketing Definition
Goods and Services (Raw materials, consumer good, finished good etc) NOTES
Supply and Demand NOTES
Evolution of Marketing (4 phases) NOTES
Marketing focus (regional, national, international, brand, distribution) NOTES
Marketing activities (10 of them)
4 P's
Push and Pull strategies
Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.
1. What is planned obsolescence?
2. What is perceived obsolescence?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing opportunities are being created by the Green Revolution for existing businesses, new businesses, and marketers. Feel free to use the internet as a resource.
Marketing 12 questions.
1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making their production more environmentally friendly) if it affected their short term profits.
Finish Store Setup.
Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.
1. What is planned obsolescence?
2. What is perceived obsolescence?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing opportunities are being created by the Green Revolution for existing businesses, new businesses, and marketers. Feel free to use the internet as a resource.
Marketing 12 questions.
1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making their production more environmentally friendly) if it affected their short term profits.
Finish Store Setup.
No comments:
Post a Comment