Marketing 11
Choose TWO successful AND TWO unsuccessful icons and answer the following questions for each.
1. Describe the product/brand the icon represents
2. Why do you think marketers used this icon?
3. Why do you think it was a success/failure?
4. When did the campaign start and how long did it last?
5. Include a picture of the Icon
LINK to help
Marketing 12
Present Target Market Presentations
Talk on short selling stocks
1. What is guerrilla marketing?
2. Give three examples of Guerrilla Marketing?
3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.
guerrilla marketing gone wrong.
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