Commercial Day

Marketing 11 and 12

Talk on Networking and the Sales Process / Personal Selling

Marketing 11
Talk on personal selling.
Points to remember:  Eye contact, hygiene, remember names, body language (yours and theirs), repeat business,  friendly, customer complaints iceberg, upselling.

Next  answer the following questions.

1. When is personal selling important or used? (what types of products)

2. What are 3 examples of sales positions that will need personal selling skills?

3. What is upselling?

4. Why are customer complaints dangerous if you do not deal with them?

5. Why is repeat business important?

6. Briefly describe the sales process.  (textbook)


Marketing 12

1. What is networking?

2. What is a digital footprint?

3. What can you do to improve your digital footprint and your digital 'reach' (the number of people who see you on-line)?

4. Thinking question. In business, many deals are done face to face.  The communications for those deals are often done via, email, fax, phone, conference call etc but at some point there is a face to face meeting to facilitate the deal; even if someone has to fly halfway around the world.  Do you think that on-line interactions in business will fully replace the face to face interaction?