FINAL EXAM

Marketing 11

1. Describe, in detail how marketers compete for your attention and dollars.  What strategies do they use?  What media is used and how?    (15 marks)

 Marketing 12

1. Describe, in detail how marketing has changed in recent years.  What new ways are marketers using to get people’s attention? How are they researching differently? Describe as many ways that marketing is evolving as you can.   (15 marks)

 

Carry on with your final projects.  DUE WEDNESDAY!!

All late assignments DUE WEDNESDAY!!

Present Final at the start of class on THURSDAY!


FINAL EXAM FRIDAY!!!!!




Marketing 11, things to know

What are the goals of advertising
What are, contests, refunds, rebates, coupons, self-liquidators, samples, point of purchase displays
What are different media types (t.v. internet newspapers etc)
the 4 types of appeals
What are some strategies used by marketers.


Marketing 12 things to know

guerrilla marketing, hyper marketing, mobile marketing, what is included in making a marketing plan, how is marketing changing from just creating a commercial to creating full campaigns that involve website extensions and social media (how marketers try to influence people).

MARKETING 12.  Investopedia  Final Results TUESDAY!!

Jan 16th

Commercial Day

Marketing 11

First finish the chart from the last blog entry.  

Next: Read pgs 357-367 about different types of media then create a chart with the following.  Point form

Medium (Description)                            Advantages                              Disadvantages

Marketing 12

For the terms yesterday, complete a chart like the example in point form.

Guerilla marketing
Out of home marketing
Hyper local marketing
Social media marketing
Mobile Marketing
'Prankvertising'
Creating Media Buzz
Dual Screen advertising  


Medium (Description)                            Advantages                              Disadvantages

Marketing 11

Sales Promotions.  Read through pages 370-375.  For each of the sales promotion types, include a brief definition and then 2 examples.  You can cut and past the examples from on-line if you wish.

Marketing 12

For each of the following, think of or cut and past 2 examples.

Guerilla marketing
Out of home marketing
Hyper local marketing
Social media marketing
Mobile Marketing
'Prankvertising'
Creating Media Buzz
Dual Screen advertising

Commercial Day

Marketing 11 and 12

Talk on Networking and the Sales Process / Personal Selling

Marketing 11
Talk on personal selling.
Points to remember:  Eye contact, hygiene, remember names, body language (yours and theirs), repeat business,  friendly, customer complaints iceberg, upselling.

Next  answer the following questions.

1. When is personal selling important or used? (what types of products)

2. What are 3 examples of sales positions that will need personal selling skills?

3. What is upselling?

4. Why are customer complaints dangerous if you do not deal with them?

5. Why is repeat business important?

6. Briefly describe the sales process.  (textbook)


Marketing 12

1. What is networking?

2. What is a digital footprint?

3. What can you do to improve your digital footprint and your digital 'reach' (the number of people who see you on-line)?

4. Thinking question. In business, many deals are done face to face.  The communications for those deals are often done via, email, fax, phone, conference call etc but at some point there is a face to face meeting to facilitate the deal; even if someone has to fly halfway around the world.  Do you think that on-line interactions in business will fully replace the face to face interaction?

Jan 10

Final PROJECTS  DUE WEDNESDAY Jan 22!

Marketing 11

BACKFIRE!!! Great Commercial, but it Backfired!!
Are you Good Enough to Fail?

The Assignment:  You are to come up with a GOOD Commercial that uses good strategies and captures people’s attention.  Since you are experts in Marketing, that should be easy enough.  However the challenge is that you have to make a good commercial that is for a bad product.  In other words, come up with a bad idea, and then sell it with excellent promotion.   You may work alone, or in a group up to a MAXIMUM of 3 people.

Outline for the assignment:

• You must create either a video commercial or a series of print advertisements that are good quality and use proven marketing strategies.  The ad must be for a BAD idea.  It must be a GOOD commercial. (30)

•  After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial is a ``GOOD``  and whether or not it would actually Backfire.    (10 marks) {Peer evaluated}

• TOTAL 40 Marks

Marketing 12

PSA Advertising/Final Project.

The Assignment:  You are to come up with a commercial that is designed to:

• Increase student awareness about topic that you feel is important
• Attempt to get people to try to change their behaviour or the behaviour of others
• Attempt to change peoples’ opinion on a topic
• Attempt to get people to donate money to a cause. 

Outline for the assignment:

• Come up with a topic to make your PSA about.  It will be easier for you if you personally feel that the topic is important

• Remember that with PSA’s, emotional connection is key!  Music can help, personal stories, feeling of hope or change, simple images, and shock.  You may choose to add in an ad extention, such as a link to a website or social networking site (real or made up) 

•  After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial was a ‘good’ commercial and then if it actually achieved its goal (making students stop and think) in other words, was it an effective advertisement.  (10 marks) {Peer evaluated}

• TOTAL 40 Marks

Jan 9

Marketing 11 and 12

The Consumer Electronics Show is currently going on it Las Vegas.  This is where companies showcase new tech products.

LINK

Take a look at the link and some of the new products.  (Scroll down and there is a list of links on the right hand side that will take you to lots of new products).

Find 2 products and answer the following.

1.  Describe it.
2. Is it ready for market entry?
3. Price?
4. Would you be interested in this product?
5. Do you think it will be successful?

Now that you are done, turn and talk to a neighbor.  What new tech products did they research?

6. What did they research?
7. Pick ONE of their products.  Will their products be successful or not?

Jan 7

Good afternoon,

Sorry I am away today,

Both Marketing 11 and 12

Please go to the following LINK and answer the questions

1. Why was Kellogs sued?
2. Do you think that it is reasonable that they should have to pay customers back?  Why or why not?

Next Look at Brand Predicted to Die next year HERE

3. What are some of the reasons that these brands are predicted to disappear?
4.  Do you think that they will disappear? Explain your answer. 

Jan 7

Good afternoon,

Sorry I am away today,

Both Marketing 11 and 12

Please go to the following LINK and answer the questions

1. Why was Kellogs sued?
2. Do you think that it is reasonable that they should have to pay customers back?  Why or why not?

Next Look at Brand Predicted to Die next year HERE

3. What are some of the reasons that these brands are predicted to disappear?
4.  Do you think that they will disappear? Explain your answer. 

Jan 6

Happy New Year, Hopefully you have had a healthy start to the year, unlike me.

Both Marketing 11 and 12

This is a good time to look at some of the best and worse marketing moves of the year.  Many of the top campaigns we have already seen.  Use this LINK to look at some of the worst.  You will need to pick 4 and click on the link within the write up (in blueish) and then write a brief description as to why this was a marketing mistake.  Please email me the finished product. 

Talk on running a business

Business Simulator JA Titan

You will need to create an account

You are to play a game of JA Titan again. This time, keep in mind the importance of Supply and Demand, the importance of Marketing, R & D Research and Development, (and capital investment {not part of the course}.

Commercial Day

Marketing 11 and 12

NEGATIVE ADVERTISING"

"Negative Advertising"

Sometimes called attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work? This week, Terry O'Reilly explores the attraction- and danger- of ads that take shots at rivals. He shows how some great campaigns are negative without seeming negative. And he'll recall some notable negative campaigns that backfired. Go to the following link and listen to the podcast, but before you do, watch the video's below as Terry O'Reilly talks about these ads in the podcast. You may use headphones of course. Once you've watched the videos and listened to the podcast, answer the questions below.


Same war, different campaign. Terry explains why this ad featuring MC Hammer was banned in Japan and what Pepsi had to change in the spot to have it air in the U.K.



1. What do you think of negative advertising?

2. Does negative advertising work? why or why not. use examples.

3. What is a potential danger of negative advertising.

4. Find at least one other example of negative advertising, it could be a link to a commercial or website.

Marketing 11

Finish Hover Shoes

Marketing 11 and 12

Finish ad for Entrepreneurship

Marketing 12

Check in on project

Marketing 11
Notes on Market research

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

New Assignment Due WEDNESDAY

Marketing 12

1. What is negative advertising or attack ads?
2. When can they be effective?
3. Can attack ads ever backfire?
4. Do you think the appearance of a politician makes a difference? (physical, clothing, hairstyle, etc). Explain
 

Dec 2

Marketing 11

Finish the Review questions from last week. 

 

I am moving the quiz to TUESDAY

 

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals.  (Social, biological, emotional, and rational).  Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Goal (see textbook)	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)