Marketing 11
Notes on Market research

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

New Assignment Due WEDNESDAY

Marketing 12

1. What is negative advertising or attack ads?
2. When can they be effective?
3. Can attack ads ever backfire?
4. Do you think the appearance of a politician makes a difference? (physical, clothing, hairstyle, etc). Explain