Oct 7

Marketing 11
Notes and worksheet on Thorndikes Law of Effect and Maslows Hierarchy of Needs

Next complete the following:

Many marketers divided peoples motivations into 4 main categories

physiological/biological: need for food, warmth etc

safety: need to feel safe

social: want to belong and be liked

rational: thinking about the long term, education, savings etc.

TASK: You are to find 2 advertisement for each (physiological, safety, social, rational) need. They can be pictures, billboards or a link to a video commercial. You must include a sentence or two saying WHY it fits one of the motivational categories

NEW MARKETING 12 Project

Now that you picked a sport, team and player here is your PROJECT.

You are to present it as a powerpoint presentation

Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,

Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)

DUE next Tues and you will present them this Friday.