Discussion on the Free Market and Read Section 3.2 Competitive Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.
Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.
Marketing 12
Part one of you new Marketing Plan Project: Create your own brand
With your team, (up to 3 people) you are to brainstorm and come up with ideas for a brand. You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas. Read page 34 in the textbook and then come up with an brand idea.
Prepare to 'pitch' your idea to Mr Southwell
Next, create a customer profile for your Target Consumer.
Read page 80 to help.
The next step will be tomorrow.
Part one of you new Marketing Plan Project: Create your own brand
With your team, (up to 3 people) you are to brainstorm and come up with ideas for a brand. You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas. Read page 34 in the textbook and then come up with an brand idea.
Prepare to 'pitch' your idea to Mr Southwell
Next, create a customer profile for your Target Consumer.
Read page 80 to help.
The next step will be tomorrow.
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