Marketing 11

Talk on inventions and innovations.  

Today we are going to move onto inventions and innovations.

Use this LINK for the following questions.

1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.

2. Pick one product that you think will be a success and explain why?

3. Pick on product that you think will not be (very) successful and explain why?

4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm


a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

Marketing 12

Today it is time to perform a Benefit Analysis.  That is when you look at your brand specifically and see your benefits of choosing your brand to your customer.  This is very useful in creating your advertising strategy because it will help you know what is 'better' about your brand over your competition.  By doing this you should start to think about how your brand will be packages, shaped etc.  Please see page 202

Oct 29

Commercial Day. 

Marketing 11 Today we will be doing some Review for your Chapter 3 test on WEDNESDAY.

Notes

Please complete question #1 and 2 on pages 118 and hand them in when you are finished.

Here are a list of some of the terms and ideas that you will need to know.

Profit, Free market, Monopolistic competition, Oligopy

Monopoly, Private property, Perfect competition, Direct Competition

R & D, Market Share, Market Segment, Top of the Mind

Service base, Product base, Reputation, Landed cost

Tariff, Productivity, Category killers, Market

Selection, Production Cost, Price, Competition,

Command economy, Attract new customers, WTO

Take customers from competition, Globalization, Subsidies

Marketing 12

Check in on progress.

Oct 28

Marketing 11

Every year, Adweek compiles its collection of the 20 worst marketing mistakes.  Some are minor some are pretty major.  Start by looking through the 20 mistakes. LINK

1. Is there any commonalities between the marketing mistakes?

2. Which one do you think is the biggest mistake?

3. Do you think that any of these weren't a bad mistake?  Keep in mind target market.

Marketing 12

Now that you know a bit about your competition, it is time to conduct some market research.  Since both groups have products that most students are not the target market for, you are not required to actually conduct the research but instead come up with a plan on how you would conduct your research.  This must include a series of questions (at least 10) that you would ask in either a survey (postal, phone, internet), face to face interview, focus group or a combination of many.  I will check your progress to help you as needed.  

Commercial Day
 
Going International: Marketing in a Globalizing World. PROJECT

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial

You can present your project as a report or in a Powerpoint presentation.

TOTAL 50 MARKS!!

DUE MONDAY!!

Marketing 12

Stock the store

By now you will have your brand and know who your target market is.  Now is time to size up the competition.  Today you need to complete a Competitive Analysis.  Start with creating a list of your Direct Competition.  From that list pick two and create a Competitive Analysis Chart (like the one on page 120).  Looking at your competition is good way to get ideas for your own brand

Oct 21

Marketing 11

Discussion on the Free Market and Read Section 3.2 Competitive Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

 

Marketing 12

Part one of you new Marketing Plan Project: Create your own brand

With your team, (up to 3 people) you are to brainstorm and come up with ideas for a brand.  You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas.  Read page 34 in the textbook and then come up with an brand idea.

Prepare to 'pitch'  your idea to Mr Southwell

Next, create a customer profile for your Target Consumer.

Read page 80 to help.

The next step will be tomorrow.  

Marketing 11

Finish yesterdays assignment. 

Notes on competition

Marketing 12

In a paragraph (or sentences with points in point form), highlight the tentative free trade agreement with the E.U.

Here is one LINK but you can use others.  


Free Trade game. 

Oct 17

Marketing 11

Today we will watch a video on Global Economics. Next answer the following questions and hand them in.

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this.

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

Marketing 12

Worksheet on global economics and economic freedom 

Oct 16

Marketing 11

Chapter 2 Quiz

Marketing 11

1. Use the internet to look up GDP and then define it in your own words.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)

http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG

http://www.mapsnworld.com/world-map-political.html

2. What country's have the highest GDP?

3. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.

http://www.coca-cola.com/

4. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

5. What are some other company's that could operate all over the world (in country's with high and low GDP)?

6. What are some company's that would only be successful in country's with High GDP?

7. What kind of company's would only be successful in country's with Low GDP?

Marketing 12

Talk on Free Trade Agreements and economic freedom

Key terms and ideas
free and voluntary trade can increase overall wealth
free trade does negatively impact employment in some areas but increases it in others
public vs private ownership
specialization
incentives

Next, please finish the assignments from yesterday.  

Finish Sport Marketing Presentations. 

Oct 15

Commercial Day

Marketing 11 

Review for quiz.  Tomorrow!!!

Marketing 12

Present your Sport marketing projects. 

Marketing 12,

Talk on Free trade agreements and the global economy. 

Prepare a word document, powerpoint, video, or prezi on free trade agreements.  
http://prezi.com/
http://www.xtranormal.com/

Include: What is a free trade agreement?
What are the positive and negatives of free trade agreements, in general?

Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.

Oct 11

Commercial Day.  

Marketing 11 and 12

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!
Sign up for presentation dates, marketing 12 will go first.  

Marketing 12, make sure you have ALL of the following handed in to me

Stock questions
mobile marketing
guerilla marketing
story of stuff ques
hyper marketing
Tim Hortons
Disney
Sports Marketing Project

Commercial Day postponed until tomorrow. 
Marketing 11's Next, we are going to move onto talking about competition. 
 
Today we will start by looking at 3D printing. 

Please read this LINK

Next go to the Makerbot and explore the website. (check out the video, its very interesting)

Questions.

1. What are the applications/uses for a 3D printer
a) for companies
b) for home users.

2.  Look at the website, what is the Thingiverse? 

3.  What job or business opportunities do 3D printers create?  Explain how they would make $.

4. Will current companies care about 3D printers?  How will current makers of products compete against 3D printers?  Think about marketing and BRANDING :)

5.  What are the pros and cons of having 3D printers becoming popular for in home use?  Cost, environmental, harm to business, ease of use, access to items.  Use a chart if necessary. 

6.  Paragraph.  What do you think the future holds for 3D printers?  Will they become popular? Be a fad or niche?  Will companies try to stop them.  Are they practical?

Marketing 12

Finish Project for Tomorrow.  

Oct 9

First FINISH you Projects and hand them in. 

Marketing 11

REVIEW: Please answer question #1 on page 78 in your textbook.

When you finish you can start to review for the next test on Chapter 2 which will be on MONDAY

here is a link to the review quiz and a list of terms that you must know for the test.

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

 

Marketing 12

 

Stock Store and add in inventory.  

 

Finish Project

Oct 7

Marketing 11
Notes and worksheet on Thorndikes Law of Effect and Maslows Hierarchy of Needs

Next complete the following:

Many marketers divided peoples motivations into 4 main categories

physiological/biological: need for food, warmth etc

safety: need to feel safe

social: want to belong and be liked

rational: thinking about the long term, education, savings etc.

TASK: You are to find 2 advertisement for each (physiological, safety, social, rational) need. They can be pictures, billboards or a link to a video commercial. You must include a sentence or two saying WHY it fits one of the motivational categories

NEW MARKETING 12 Project

Now that you picked a sport, team and player here is your PROJECT.

You are to present it as a powerpoint presentation

Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,

Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)

DUE next Tues and you will present them this Friday.

Marketing 11

Today you will Get a New Project

DUE next WEDNESDAY

Marketing 12

Today you will be looking at Disney.  One of the ways that Disney is so successful is that they are excellent at creating a brand image and tie their brand to emotional experiences.  Disney is also good at 'diversification', that is dealing in more than one area/product/target market.  

Today you will focus directly on Disney Movies.  Disney traditionally made kid movies that would also appeal to parents.  Today they have diversified and make different movies with different target audiences.  

Please research each of these offshoots of the Disney corporation and explain what thier target markets are.

DisneyNature

Pixar

Disney

Touchstone Pictures

Marketing 11

Finish assingment from yesterday and other missed work. 

Marketing 12

Groups

1. Grahm, Ethan, Vic,

2. Onkar, Jag, Ajeet, Iqbal

3. Matt, Taylor, Aalam, Gulshan

Today. ALL GROUPS will create a single ad for the store 8 1/2 by 11 sheet of paper

Group 1, count money
Group 2, finish and print check list.  Set it up in the store
Group 3 lease ageement

Oct 1

Commercial Day

Marketing 11
Go to the following link and read the article on the future (it is several pages long) and answer the following questions?

http://www.macleans.ca/science/technology/article.jsp?content=20071008_110118_110118

1. According to the article, how will homes be different in the future?
2. As a young person what are some business oppourtunities that may exist for you because of changing home technology?

3. According to the article, how may cars be different in the next 10 years?
4. What's your opinion, do you think that these changes would be good/bad why/why not?

5. What are some of the changes predicted for the office?

6. How will entertainment change in the future?
7. Come up with at least 5 business oppourtunities that these changes may create for you?


Marketing 12

School Store Day.  In order to divide tasks, I have broken you into groups. 

Groups

1. Grahm, Ethan, Vic

2. Onkar, Jag, Ajeet

3. Matt, Taylor, Aalam, Gulshan

Today. ALL GROUPS will do Monthly Inventory.  

Group 1, count money
Group 2, and 3 Make a checklist and come up with advertisement,  groups choose.