Marketing 11

Sales Promotions.  Read through pages 370-375.  For each of the sales promotion types, include a brief definition and then 2 examples.  You can cut and past the examples from on-line if you wish.

Marketing 12

For each of the following, think of or cut and past 2 examples.

Guerilla marketing
Out of home marketing
Hyper local marketing
Social media marketing
Mobile Marketing
'Prankvertising'
Creating Media Buzz
Dual Screen advertising

Commercial Day

Marketing 11 and 12

Talk on Networking and the Sales Process / Personal Selling

Marketing 11
Talk on personal selling.
Points to remember:  Eye contact, hygiene, remember names, body language (yours and theirs), repeat business,  friendly, customer complaints iceberg, upselling.

Next  answer the following questions.

1. When is personal selling important or used? (what types of products)

2. What are 3 examples of sales positions that will need personal selling skills?

3. What is upselling?

4. Why are customer complaints dangerous if you do not deal with them?

5. Why is repeat business important?

6. Briefly describe the sales process.  (textbook)


Marketing 12

1. What is networking?

2. What is a digital footprint?

3. What can you do to improve your digital footprint and your digital 'reach' (the number of people who see you on-line)?

4. Thinking question. In business, many deals are done face to face.  The communications for those deals are often done via, email, fax, phone, conference call etc but at some point there is a face to face meeting to facilitate the deal; even if someone has to fly halfway around the world.  Do you think that on-line interactions in business will fully replace the face to face interaction?

Jan 10

Final PROJECTS  DUE WEDNESDAY Jan 22!

Marketing 11

BACKFIRE!!! Great Commercial, but it Backfired!!
Are you Good Enough to Fail?

The Assignment:  You are to come up with a GOOD Commercial that uses good strategies and captures people’s attention.  Since you are experts in Marketing, that should be easy enough.  However the challenge is that you have to make a good commercial that is for a bad product.  In other words, come up with a bad idea, and then sell it with excellent promotion.   You may work alone, or in a group up to a MAXIMUM of 3 people.

Outline for the assignment:

• You must create either a video commercial or a series of print advertisements that are good quality and use proven marketing strategies.  The ad must be for a BAD idea.  It must be a GOOD commercial. (30)

•  After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial is a ``GOOD``  and whether or not it would actually Backfire.    (10 marks) {Peer evaluated}

• TOTAL 40 Marks

Marketing 12

PSA Advertising/Final Project.

The Assignment:  You are to come up with a commercial that is designed to:

• Increase student awareness about topic that you feel is important
• Attempt to get people to try to change their behaviour or the behaviour of others
• Attempt to change peoples’ opinion on a topic
• Attempt to get people to donate money to a cause. 

Outline for the assignment:

• Come up with a topic to make your PSA about.  It will be easier for you if you personally feel that the topic is important

• Remember that with PSA’s, emotional connection is key!  Music can help, personal stories, feeling of hope or change, simple images, and shock.  You may choose to add in an ad extention, such as a link to a website or social networking site (real or made up) 

•  After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial was a ‘good’ commercial and then if it actually achieved its goal (making students stop and think) in other words, was it an effective advertisement.  (10 marks) {Peer evaluated}

• TOTAL 40 Marks

Jan 9

Marketing 11 and 12

The Consumer Electronics Show is currently going on it Las Vegas.  This is where companies showcase new tech products.

LINK

Take a look at the link and some of the new products.  (Scroll down and there is a list of links on the right hand side that will take you to lots of new products).

Find 2 products and answer the following.

1.  Describe it.
2. Is it ready for market entry?
3. Price?
4. Would you be interested in this product?
5. Do you think it will be successful?

Now that you are done, turn and talk to a neighbor.  What new tech products did they research?

6. What did they research?
7. Pick ONE of their products.  Will their products be successful or not?

Jan 7

Good afternoon,

Sorry I am away today,

Both Marketing 11 and 12

Please go to the following LINK and answer the questions

1. Why was Kellogs sued?
2. Do you think that it is reasonable that they should have to pay customers back?  Why or why not?

Next Look at Brand Predicted to Die next year HERE

3. What are some of the reasons that these brands are predicted to disappear?
4.  Do you think that they will disappear? Explain your answer. 

Jan 7

Good afternoon,

Sorry I am away today,

Both Marketing 11 and 12

Please go to the following LINK and answer the questions

1. Why was Kellogs sued?
2. Do you think that it is reasonable that they should have to pay customers back?  Why or why not?

Next Look at Brand Predicted to Die next year HERE

3. What are some of the reasons that these brands are predicted to disappear?
4.  Do you think that they will disappear? Explain your answer. 

Jan 6

Happy New Year, Hopefully you have had a healthy start to the year, unlike me.

Both Marketing 11 and 12

This is a good time to look at some of the best and worse marketing moves of the year.  Many of the top campaigns we have already seen.  Use this LINK to look at some of the worst.  You will need to pick 4 and click on the link within the write up (in blueish) and then write a brief description as to why this was a marketing mistake.  Please email me the finished product.