Talk on running a business

Business Simulator JA Titan

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You are to play a game of JA Titan again. This time, keep in mind the importance of Supply and Demand, the importance of Marketing, R & D Research and Development, (and capital investment {not part of the course}.

Commercial Day

Marketing 11 and 12

NEGATIVE ADVERTISING"

"Negative Advertising"

Sometimes called attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work? This week, Terry O'Reilly explores the attraction- and danger- of ads that take shots at rivals. He shows how some great campaigns are negative without seeming negative. And he'll recall some notable negative campaigns that backfired. Go to the following link and listen to the podcast, but before you do, watch the video's below as Terry O'Reilly talks about these ads in the podcast. You may use headphones of course. Once you've watched the videos and listened to the podcast, answer the questions below.


Same war, different campaign. Terry explains why this ad featuring MC Hammer was banned in Japan and what Pepsi had to change in the spot to have it air in the U.K.



1. What do you think of negative advertising?

2. Does negative advertising work? why or why not. use examples.

3. What is a potential danger of negative advertising.

4. Find at least one other example of negative advertising, it could be a link to a commercial or website.

Marketing 11

Finish Hover Shoes

Marketing 11 and 12

Finish ad for Entrepreneurship

Marketing 12

Check in on project

Marketing 11
Notes on Market research

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

New Assignment Due WEDNESDAY

Marketing 12

1. What is negative advertising or attack ads?
2. When can they be effective?
3. Can attack ads ever backfire?
4. Do you think the appearance of a politician makes a difference? (physical, clothing, hairstyle, etc). Explain
 

Dec 2

Marketing 11

Finish the Review questions from last week. 

 

I am moving the quiz to TUESDAY

 

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals.  (Social, biological, emotional, and rational).  Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Goal (see textbook)	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)