FINAL EXAM

Marketing 11

1. Describe, in detail how marketers compete for your attention and dollars.  What strategies do they use?  What media is used and how?    (15 marks)

 Marketing 12

1. Describe, in detail how marketing has changed in recent years.  What new ways are marketers using to get people’s attention? How are they researching differently? Describe as many ways that marketing is evolving as you can.   (15 marks)

 

Carry on with your final projects.  DUE WEDNESDAY!!

All late assignments DUE WEDNESDAY!!

Present Final at the start of class on THURSDAY!


FINAL EXAM FRIDAY!!!!!




Marketing 11, things to know

What are the goals of advertising
What are, contests, refunds, rebates, coupons, self-liquidators, samples, point of purchase displays
What are different media types (t.v. internet newspapers etc)
the 4 types of appeals
What are some strategies used by marketers.


Marketing 12 things to know

guerrilla marketing, hyper marketing, mobile marketing, what is included in making a marketing plan, how is marketing changing from just creating a commercial to creating full campaigns that involve website extensions and social media (how marketers try to influence people).

MARKETING 12.  Investopedia  Final Results TUESDAY!!

Jan 16th

Commercial Day

Marketing 11

First finish the chart from the last blog entry.  

Next: Read pgs 357-367 about different types of media then create a chart with the following.  Point form

Medium (Description)                            Advantages                              Disadvantages

Marketing 12

For the terms yesterday, complete a chart like the example in point form.

Guerilla marketing
Out of home marketing
Hyper local marketing
Social media marketing
Mobile Marketing
'Prankvertising'
Creating Media Buzz
Dual Screen advertising  


Medium (Description)                            Advantages                              Disadvantages

Marketing 11

Sales Promotions.  Read through pages 370-375.  For each of the sales promotion types, include a brief definition and then 2 examples.  You can cut and past the examples from on-line if you wish.

Marketing 12

For each of the following, think of or cut and past 2 examples.

Guerilla marketing
Out of home marketing
Hyper local marketing
Social media marketing
Mobile Marketing
'Prankvertising'
Creating Media Buzz
Dual Screen advertising

Commercial Day

Marketing 11 and 12

Talk on Networking and the Sales Process / Personal Selling

Marketing 11
Talk on personal selling.
Points to remember:  Eye contact, hygiene, remember names, body language (yours and theirs), repeat business,  friendly, customer complaints iceberg, upselling.

Next  answer the following questions.

1. When is personal selling important or used? (what types of products)

2. What are 3 examples of sales positions that will need personal selling skills?

3. What is upselling?

4. Why are customer complaints dangerous if you do not deal with them?

5. Why is repeat business important?

6. Briefly describe the sales process.  (textbook)


Marketing 12

1. What is networking?

2. What is a digital footprint?

3. What can you do to improve your digital footprint and your digital 'reach' (the number of people who see you on-line)?

4. Thinking question. In business, many deals are done face to face.  The communications for those deals are often done via, email, fax, phone, conference call etc but at some point there is a face to face meeting to facilitate the deal; even if someone has to fly halfway around the world.  Do you think that on-line interactions in business will fully replace the face to face interaction?

Jan 10

Final PROJECTS  DUE WEDNESDAY Jan 22!

Marketing 11

BACKFIRE!!! Great Commercial, but it Backfired!!
Are you Good Enough to Fail?

The Assignment:  You are to come up with a GOOD Commercial that uses good strategies and captures people’s attention.  Since you are experts in Marketing, that should be easy enough.  However the challenge is that you have to make a good commercial that is for a bad product.  In other words, come up with a bad idea, and then sell it with excellent promotion.   You may work alone, or in a group up to a MAXIMUM of 3 people.

Outline for the assignment:

• You must create either a video commercial or a series of print advertisements that are good quality and use proven marketing strategies.  The ad must be for a BAD idea.  It must be a GOOD commercial. (30)

•  After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial is a ``GOOD``  and whether or not it would actually Backfire.    (10 marks) {Peer evaluated}

• TOTAL 40 Marks

Marketing 12

PSA Advertising/Final Project.

The Assignment:  You are to come up with a commercial that is designed to:

• Increase student awareness about topic that you feel is important
• Attempt to get people to try to change their behaviour or the behaviour of others
• Attempt to change peoples’ opinion on a topic
• Attempt to get people to donate money to a cause. 

Outline for the assignment:

• Come up with a topic to make your PSA about.  It will be easier for you if you personally feel that the topic is important

• Remember that with PSA’s, emotional connection is key!  Music can help, personal stories, feeling of hope or change, simple images, and shock.  You may choose to add in an ad extention, such as a link to a website or social networking site (real or made up) 

•  After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial was a ‘good’ commercial and then if it actually achieved its goal (making students stop and think) in other words, was it an effective advertisement.  (10 marks) {Peer evaluated}

• TOTAL 40 Marks

Jan 9

Marketing 11 and 12

The Consumer Electronics Show is currently going on it Las Vegas.  This is where companies showcase new tech products.

LINK

Take a look at the link and some of the new products.  (Scroll down and there is a list of links on the right hand side that will take you to lots of new products).

Find 2 products and answer the following.

1.  Describe it.
2. Is it ready for market entry?
3. Price?
4. Would you be interested in this product?
5. Do you think it will be successful?

Now that you are done, turn and talk to a neighbor.  What new tech products did they research?

6. What did they research?
7. Pick ONE of their products.  Will their products be successful or not?